Building up backlinks—that is, getting your website linked to from a trusted, high-traffic site—bolsters your site’s standing in the eyes of consumers and search engine ranking algorithms. If someone searches “best bakery in Seattle,” businesses that have those keywords in their Google Business Profile and website are more likely to rank higher. Understanding how to assess your website’s SEO ranking is crucial for optimizing its performance.
- Off-page SEO refers to all external factors that impact your site’s rankings.
- With the above troubleshooting tips, you can discover potential ranking issues.
- A link from a domain and/or page that is relevant… is much more valuable than a link coming from an irrelevant site.
Content Relevance and Quality:
Having a mobile-friendly website is almost a requirement, and aggressive pop-ups are certain to put your rankings at risk. When done correctly, your research up to this point should help you create a page that thoroughly satisfies a user’s query through complete content. If we wanted to rank for this keyword, we would be wise to create content that delivered on these elements.
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Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences. From semantic search to featured snippets to AI results, the space BHS Links keeps evolving. Imagine someone nearby searching “best your service near me.” They’re looking for a business just like yours, ready to book an appointment, stop by, or make a purchase. But if your business isn’t at the top of Google Maps, they won’t find you — they’ll find your competitors.
Consider focusing on long-tail keywords, as they often have lower competition and can drive more targeted traffic. Understanding your organic traffic relative to these volumes helps highlight successes and areas needing improvement. Google uses over 200 different ranking factors to determine each page’s SERP (search engines results pages) ranking.
The more help you can give to Google to understand your content, the more likely your page SEO rank will increase in your niche. One negative SEO ranking factor to be aware of is duplicate content. And if you have similar content, tell Google which one should be ranked as most authoritative using canonical URLs. As our keyword research guide said, Google’s search algorithm relies on keywords. These are the words and phrases searchers use when seeking information. You can check domain authority or page authority with Open Site Explorer.
Make sure all sign-up forms and interactive elements work, on both desktop and mobile. Site owners can use Google PageSpeed Insights to assess their site speed and performance and compare it to competitors. Popular content management systems (CMS), like WordPress, provide a blank space for you to add alt text. The CMS then automatically adds the required HTML to that alt text.